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The Awesome Power of Video Marketing
Quite often, the biggest challenge we’ll ever face in online marketing is extending the reach we have. One of the fastest and easiest ways to do that in 2013 is by using the immense power of video...
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Small Businesses Are Smitten with Content Marketing (For Good Reason)
Content marketing may be a term you’ve heard tossed about lately, and still may not know exactly what it means for your business. Simply put, content marketing is the practice of creating, collecting,...
View ArticleHow to bring innovation into your small business
It would only stand to reason that a smaller, more agile company should be best positioned to create the most innovative ideas. Well…this isn’t necessarily so. Deficient several key ingredients, such...
View ArticleWhat are #Hashtags and How to Use Them
If you’re like many a newcomer to social media marketing, and particularly Twitter, you might not have a keen understanding of just what a #hashtag even is. Let’s clear that up from the get-go. A...
View Article3 Ways to Optimize Your Business for SoLoMo
If you haven’t yet adopted the concept of SoLoMo, (social, local, mobile) it’s high time to get plugged in and realize exactly how and why this is a most important direction for your small business to...
View ArticleIs Groupon to Be Avoided?
You’d believe from all the hate that’s been reported about daily deal sites, and how they’re now all history as a method to market your local business, we wouldn’t like them either. You’d be wrong....
View ArticleThis Just In! – The Web Design World is Indeed Flat!
There a brand new trend that’s sweeping the web design industry called flat design. You may not have heard about it yet, but you’ve surely seen it. The thing is, it’s not really all that “new”, as...
View ArticleAre You Wooing Anyone with Your Copy?
There may well be no more important task for a content provider than to make sure you are persuasive with your copy. Sounds simple, right? Until you’ve tried it, perhaps. There is a reason top...
View ArticleFree Webinars and YouTube Videos Using Google Hangouts!
Google is famous for coming up with new programs and then ditching them when they don’t work out. Anyone remember Google Wave, Google Buzz and now Google Reader? Even though many have predicted a very...
View ArticleOnline Marketing Trends for 2014
If you are finalizing your plans for marking in 2014, we are seeing some trends that you would do well to bear in mind as you do this. A few of these have been coming a good while, and there are a few...
View ArticleTry Something Different and Offline to Pump Up the Business!
Since a great deal of our focus these days is put into our online efforts, it’s easy to ignore anything offline that might have as much or more impact on our business. Offline marketing has been around...
View ArticleHere’s 5 Ways to Win with Local Search
Despite the undeniable fact that your business website can be viewed all over the world, it matters little if you’re a local business who’s not included in Google Local search results. This is where...
View ArticleVisual Content Marketing in 2014
Let me ask you something: exactly how many articles have you read this month versus how many videos have you watched? I’d be willing to bet that the videos watched outnumber the articles read many...
View ArticleWhat is Microcontent and is It Important?
Since we have so many different avenues of marketing online these days, it’s become increasingly necessary to have a way to tie these all together, and one way that is happening now is through the use...
View ArticleWhy Email Marketing Has to be in Your Marketing Mix in 2014
Every so often you’ll see some sage expert come along with the pronouncement that “email marketing is dead.” And predictably, every time, email marketing is mysteriously soaring to never before reached...
View ArticleHow to Convert More Visitors into Customers in 2014
We all know that it’s easier to sell to existing customers than it is to develop lots of new ones, so it only makes sense to ensure we are doing the best job possible optimizing the sales funnel for...
View ArticleWhat You Need to Know for 2014
If you’ve been internet marketing for almost any amount of time inevitably you’ve heard the oft-repeated saying that Content is King. Well, as it so happens, it’s finally right. Content marketing is...
View ArticleVideo Marketing for Your Small Business
You’ve always meant to get a video marketing strategy started, but for whatever reason it just hasn’t gotten off the ground. Let’s end any confusion and procrastination resulting from lack of knowledge...
View Article5 Ways to Ramp up Your Analytics in 2014
No matter the size of your business, understanding where your customers are originating from and how is essential if you want to improve revenues in 2014. That’s why we must pay particular attention to...
View ArticleSocial Engagement — What is it and How to Increase it in 2014
So what exactly is social media engagement, and why is it on everyone’s to-do list nowadays? A brief definition of the term is the act of interacting with your audience both interactively and with a...
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